Google Renders All Pages For Search, Including JavaScript-Heavy Sites

Remember that content marketing isn't a one-size-fits-all approach, and what works for one business may not work for another. Therefore, consistently testing and modifying your strategy based on your unique audience and business goals is crucial. Technical SEO strategies facilitate these bots' efficient access to, crawling, and indexing of your website, thereby increasing its exposure to potential customers.

SEO Service Trends and Insights

Zendesk creates a number of fantastic videos as part of its comprehensive content marketing campaign. They include demonstrations of the Zendesk software, how-to guides, tutorials, and more so that potential users may understand Zendesk's pros and cons. Plus, the company even leverages different styles of video to connect with unique videos, using tools like YT Shorts to connect with customers within a limited time.

• A high-end roofing manufacturing company came to us with a unique problem.
• When you focus on B2B SaaS companies, you quickly realize that they have incredibly specific customer profiles.
• Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs.

Get the Most from Your SEO Content Strategy

Such sites also tend to give you nofollow links, which are useful but do not have a direct SEO benefit and should be avoided except where their PR value outweighs this drawback. Sure, more content means more opportunities for links, but remember, this isn't just about quantity; quality matters too! Some of your content will naturally attract more traffic and should be a priority in your link building campaigns. You can continually refine your strategy and grow your SaaS business by tracking your performance and learning from your successes and failures. And although these are not direct ranking factors, they can improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. As of January 2024, Google holds 81.95% of the worldwide search engine market share. “A business's presence on Google Maps is managed via Google Business Profiles (or GBPs)... Administering a client's GBP is an important skill set that a local SEO must learn,” Chris emphasizes. This skill set includes optimizing the listing to be up-to-date and accurate, with relevant and compelling visuals. For example, this article in Entrepreneur mentions our Not Another State of Marketing Report page. It also links to it, allowing their readers to see other stats than the one quoted. That’s how you waste your reader’s time and inevitably decrease the value of your content rather than add to it. In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. ( SEO DVMAGIC  is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. Search engines don’t like reading lengthy strings of words with complex structure.